Cineplex: Get 500 Scene Points on Showings Aug 27-31 - YMMV/Targeted

Check your emails - YMMV?

Received this from a Cineplex email

Earn 500 Scene Points on showings August 27-31

Could be targeted; I've watched 3 movies so far between July and August. Maybe a final push to make me see that last one.

Watch 4 movies between July and August and receive 1000 Scene Points.