Loblaws is Canada’s largest food retailer and has regional divisions that span all the way from British Columbia to Atlantic Canada. Some of the more popular banners that these supermarkets operate under are: Atlantic Superstore, T&T Supermarket, SaveEasy, Real Canadian Superstore, No Frills and Valu-Mart. Loblaws also has their own private line, that is sold exclusively within their supermarkets. The line sells apparel, groceries, and pharmaceuticals under the brand names of President’s Choice, No Name, Joe Fresh, T&T, Everyday Living and Teddy’s Choice. Loblaws recently added a loyalty program, called PC Points, where customers can collect and redeem their points for free groceries.