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Cabela's is an outdoor equipment business, of hunting, fishing and outdoor gear, that has become the largest mail-order, retail and Internet outdoor outfitter in the world - known as the 'World's Foremost Outfitter'. Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela's is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service. Today, Cabela's Canada serves over 250,000 customers across Canada and internationally through its Call Centre, Online and Retail divisions.