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Guess Canada's goal is to evoke a young and sexy lifestyle brand, that can ultimately be worn at any age. Guess would be considered to be a more upscale brand, particularly if you’re a women shopping within their dress, watch or handbag department. That being said, Guess offers brand variety within their chain to meet everyone in your family’s needs. Marciano is the higher end retail line from the Guess brand, specializing in cocktail dresses, jackets and suiting for both women and men. Guess Kids and G by Guess are the lines that would be best suited for the more youthful shopper. Guess Kids sells apparel for children from the ages of newborn to 12-years old, while G by Guess focuses on the pre-teen and teenager generation.