Lucky Brand began making great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave their jeans a unique look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character. Then, they added authentic hardware, personalized touches and fun details to complete the Lucky Brand look. Lucky Brand offer a variety of jeans styles and fits, such as the Lola (skinny, boot-cut), the Dylan (boyfriend), or the men’s 121 Heritage Slim. Lucky Brand also sell t-shirts, jackets and pants.