No Frills

http://www.nofrills.ca/en_CA.html

No Frills Canada is a discount grocery store chain owned by Loblaws. It specializes in exactly what its name says: a grocery store with no frills. With minimal product advertising and simple store displays, No Frills is a grocery store known for trusted low prices on meat, produce, and shelved food. With its distinctive yellow packaging, bold lettering, and low prices, No Frills has made a significant impact on Canadians' grocery shopping habits.